Retail forex trading has been with us since the late nineties, but it took roughly a decade for the cream to rise to the top and for new competitive offerings to take the industry to a higher level. One of the firms that participated in ratcheting up the level of quality of both order execution and customer service was UFX.com (formerly UFXMarkets.com). A group of industry professionals decided to band together and offer a new approach in 2007 that would incorporate the tools and service levels that they had come to expect. Apparently, the team got it right early on, because UFX began to grow by leaps and bounds, quickly amassing a global contingent of happy customers. Reviews and testimonials were highly favorable, followed by a host of industry awards that secured the reputation of this broker for the years to follow.